Renowned Social Media Experts to Speak at “Social Media Today” Conference
Chris Brogan and Jeffrey Hayzlett are among the presenters at upstate New York’s premier social media conference for mid- to large-size businesses
Rochester, N.Y., October 28, 2009—Some of the biggest names in social media will be in Rochester on Wednesday, November 11, for Social Media Today (SM2Day)—the first conference of its kind to be held in upstate New York. The keynote speaker will be Chris Brogan, a ten-year veteran of using social media and both web and mobile technologies. He will be joined by other prominent experts in the field in discussing social media marketing tools and strategies for mid- to large-size businesses. SM2Day will take place from 8:30 a.m. to 4:30 p.m. at the Memorial Art Gallery, located at 500 University Avenue in Rochester.
SM2Day aims to educate and inform marketing professionals, senior executives, business owners, and advertisers about the evolving marketing and communications landscape—providing them with the tools they need to start a social media strategy or improve the one they have. Presentation topics will focus on social media for business, branding, development, measuring return on investment (ROI), legal policy, and corporate blogging, among others. The conference will also feature case studies from Kodak and Freed Maxick & Battaglia, CPAs
“Social media undoubtedly has changed the way people communicate, and therefore businesses must adapt to not only connect with their audiences but also to remain competitive,” said Ana Roca Castro, CEO, Premier Social Media and SM2Day organizer. “Social Media Today is a momentous conference for upstate New York, as it’s the first to bring the cream of the crop in social media to the area. The all-star roster of speakers will help to educate senior executives on the business applications of social media to round out and improve their communications strategies.”
Brogan is among the lineup of featured speakers that includes: Jeffrey Hayzlett, chief marketing officer and vice president, Eastman Kodak Company; Ana Roca Castro, founder/CEO, Premier Social Media; Aaron Newman, founder and president, Techrigy, Inc.; Kevin Flynn, partner, Martino Flynn LLC; Eric Majchrzak, marketing manager, Freed Maxick & Battaglia CPAs; Nicole Black, counsel to Fiandach and Fiandach and founder, lawtechTalk.com; and Luis Martinez, managing principal, Gran Altura, LLC.
Registration is required. Tickets are $170 each, and may be purchased online at www.SM2day.com. The cost includes lunch, beverages throughout the day, and insight from event speakers. Brogan will also be signing copies of his book, “The Trust Agent,” and will be giving a complimentary copy to every attendee.
SM2Day is hosted by Premier Social Media, a Rochester-based company that provides social media consulting for businesses and offers Facebook, Twitter, and iPhone application development services. The conference title sponsor is Martino Flynn, LLC, a Rochester-based full-service advertising, public relations, and digital media agency. Other sponsors include Mashable, Oracle, Accenture, and Freed Maxick & Battaglia, CPAs. The recipient partner will be Latinas Unidas. Proceeds will support the non-profit organization’s annual Rally, which provides young Latinas with an opportunity to celebrate their heritage and explore career choices in the greater Rochester area.
For more information about the conference, visit www.sm2day.com. For event updates on Twitter, follow www.twitter.com/AnaRC or www.twitter.com/sm2day.
